Premium laundromat in LA's competitive market. 8 months. 2,474 GPS-verified visits at $3.12 per visit—38% below target in one of America's toughest advertising markets.
Los Angeles is one of the most competitive advertising markets in the United States. LUXE Laundromats positioned itself as a premium option in this crowded landscape—but premium positioning means nothing without foot traffic.
The challenge: How do you stand out in a market saturated with advertising, where cost per impression is among the highest in the country?
LUXE needed to:
"In LA's competitive market, we delivered 1,354 unique visitors plus 972 repeat visits—all GPS-verified."
In expensive advertising markets like Los Angeles, geofencing's precision targeting becomes even more valuable. Instead of paying inflated CPMs to reach broad audiences, we targeted only people who had physically visited competitor laundromats or lived in high-density apartment buildings. Every impression went to a high-intent prospect, driving cost per visit to $3.12—38% below benchmark even in America's most expensive market.