Targeting For: Self-Service, Wash-Dry-Fold & Pickup/Delivery
Geofencing
- Geofencing is a very precise advertising technology and tactic. For your self-service market, and wash-dry-fold customer, we derive and identify a list of your competitors and their customers. We take the extra step of identifying what we call the laundry customer's buying persona. We then send ads to all their smartphones. Using GPS we can verify when they come to your store. We deliver ~ 5,000 visits per month nationwide.
- For pickup and delivery, we target households in your service area.
- We use different tactics, each one specific to the self-serve, wash-dry-fold, or pickup/delivery customer.
- Once the right audience is identified, we then set about serving your ads to the appropriate customers and recording the resulting visits to your store or stores and website.
Foot Traffic Reporting
- At Cullari & Wardell, among our proprietary technologies is our Mobile Trade Area and Foot Traffic Reporting systems. We are able to measure the entire volume of mobile devices that have entered almost any location in North America. Enabling us to know:
- How many people have entered a given location over the last year.
- Informs us of your true area of local influence also known as your Mobile Trade Area. Enables us to paint an accurate picture of both your areas of strength and geographical areas of weakness.
- Enables us to pinpoint where all your business should be coming from geographically.
- We use this proprietary information to target your ideal customer and to conquest your competition.
Ad Creation
- Leave the heavy lifting to us. We take care of all the creative work for your ad campaigns. From original photography, art direction, ad creation, and landing pages, we fulfill all your advertising needs.
- Many laundry companies don't even have a digitized logo. No worries, if you have a logo great, but if not we can create one for you.
Full-Service Agency
- Cullari & Wardell is part of the family of advertising and marketing companies within Cullari Media. For over a decade we've produced content, and campaigns for national brands, and political campaigns. We are regarded as world-class headshot, lifestyle, food and beverage photographers.
- Website design, SEO. SMO, Keyword Ads, Social Media Campaigns, and the entire universe of digital services are all in our wheel house. We have a large team of qualified technologists, ad-men, and strategists to meet your business needs.