:root {
      --black: #0A0A0A;
      --white: #FAFAFA;
      --cream: #F5F2EB;
      --blue: #4A9FD4;
      --blue-dark: #3A8BC2;
      --red: #E63946;
      --green: #00d4aa;
    }
    * { margin: 0; padding: 0; box-sizing: border-box; }
    html { scroll-behavior: smooth; }
    body {
      font-family: 'Space Grotesk', sans-serif;
      background: var(--cream); color: var(--black);
      overflow-x: hidden; line-height: 1.6;
    }
    a { color: inherit; text-decoration: none; }
    img { max-width: 100%; height: auto; }

    /* ---------- Nav (site convention) ---------- */
    nav.nav-solid {
      position: fixed; top: 0; left: 0; right: 0; z-index: 1000;
      padding: 20px 40px; background: var(--black);
      display: flex; justify-content: space-between; align-items: center;
      border-bottom: 1px solid rgba(255,255,255,0.06);
    }
    .logo {
      font-family: 'Bebas Neue', sans-serif; font-size: 1.5rem;
      letter-spacing: 0.1em; color: var(--white); text-decoration: none;
    }
    .logo-slash { color: var(--blue); animation: blink 1s step-end infinite; }
    @keyframes blink { 0%, 100% { opacity: 1; } 50% { opacity: 0; } }

    .nav-links { display: flex; gap: 28px; align-items: center; }
    .nav-links a, .nav-links .nav-dropdown-trigger {
      font-family: 'Oswald', sans-serif; font-size: 0.8rem; font-weight: 500;
      letter-spacing: 0.1em; white-space: nowrap; text-transform: uppercase;
      color: var(--white); text-decoration: none; transition: opacity 0.2s;
      background: none; border: none; cursor: pointer; padding: 8px 0;
    }
    .nav-links a:hover, .nav-dropdown-trigger:hover { opacity: 0.6; }

    .nav-dropdown { position: relative; }
    .nav-arrow { font-size: 0.6rem; margin-left: 2px; display: inline-block; transition: transform 0.2s; }
    .nav-dropdown:hover .nav-arrow,
    .nav-dropdown.active .nav-arrow { transform: rotate(180deg); }

    .nav-dropdown-menu {
      position: absolute; top: calc(100% + 12px); left: 50%;
      transform: translateX(-50%) translateY(8px);
      min-width: 180px; background: var(--black);
      border: 1px solid rgba(255,255,255,0.1); padding: 8px 0;
      opacity: 0; visibility: hidden;
      transition: opacity 0.2s, transform 0.2s, visibility 0.2s;
      z-index: 1003;
    }
    .nav-dropdown:hover .nav-dropdown-menu,
    .nav-dropdown.active .nav-dropdown-menu {
      opacity: 1; visibility: visible;
      transform: translateX(-50%) translateY(0);
    }
    .nav-dropdown-menu a {
      display: block; padding: 8px 20px;
      font-family: 'Oswald', sans-serif; font-size: 0.8rem; font-weight: 400;
      letter-spacing: 0.08em; text-transform: uppercase;
      color: var(--white); white-space: nowrap; transition: color 0.2s;
    }
    .nav-dropdown-menu a:hover { color: var(--blue); opacity: 1; }

    .nav-cta {
      background: var(--blue) !important; color: var(--white) !important;
      padding: 8px 20px !important; border-radius: 4px;
      font-weight: 600 !important; transition: opacity 0.2s;
    }
    .nav-cta:hover { opacity: 0.85 !important; }

    /* Mobile menu button */
    .mobile-menu-btn {
      display: none; flex-direction: column; gap: 5px;
      background: none; border: none; cursor: pointer;
      padding: 12px; position: relative; z-index: 1002;
      min-width: 44px; min-height: 44px;
      justify-content: center; align-items: center;
    }
    .mobile-menu-btn span {
      width: 24px; height: 2px; background: var(--white);
      transition: transform 0.3s, opacity 0.3s;
    }
    .mobile-menu-btn.active span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
    .mobile-menu-btn.active span:nth-child(2) { opacity: 0; }
    .mobile-menu-btn.active span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

    /* Mobile nav overlay */
    .mobile-nav {
      display: none; position: fixed; top: 70px; left: 0; right: 0; bottom: 0;
      background: var(--black); z-index: 1001;
      flex-direction: column; align-items: center; gap: 20px;
      padding-top: 40px; padding-bottom: 100px; overflow-y: auto;
    }
    .mobile-nav.active { display: flex; }
    .mobile-nav > a {
      font-family: 'Bebas Neue', sans-serif; font-size: 2.5rem;
      color: var(--white); letter-spacing: 0.05em; text-decoration: none;
    }
    .mobile-nav > a:hover { color: var(--blue); }
    .mobile-nav-group { width: 100%; text-align: center; }
    .mobile-nav-heading {
      font-family: 'Bebas Neue', sans-serif; font-size: 2.5rem;
      color: var(--white); letter-spacing: 0.05em;
      background: none; border: none; cursor: pointer;
      padding: 8px 0; width: 100%; min-height: 44px;
    }
    .mobile-nav-heading:hover { color: var(--blue); }
    .mobile-nav-heading::after { content: ' +'; font-size: 1.5rem; opacity: 0.5; }
    .mobile-nav-group.active .mobile-nav-heading::after { content: ' \2212'; }
    .mobile-nav-items {
      max-height: 0; overflow: hidden; transition: max-height 0.3s ease;
    }
    .mobile-nav-group.active .mobile-nav-items { max-height: 600px; }
    .mobile-nav-items a {
      display: block; font-family: 'Oswald', sans-serif; font-size: 1rem;
      font-weight: 500; letter-spacing: 0.15em; text-transform: uppercase;
      color: rgba(250,250,250,0.85); text-decoration: none;
      padding: 10px 0; min-height: 44px; line-height: 1.5;
    }
    .mobile-nav-items a:hover { color: var(--blue); }
    .mobile-nav-cta {
      font-family: 'Bebas Neue', sans-serif; font-size: 2.5rem;
      color: var(--white) !important; letter-spacing: 0.05em;
      background: var(--blue); padding: 8px 40px; border-radius: 4px;
      margin-top: 10px; text-decoration: none; transition: opacity 0.2s;
    }
    .mobile-nav-cta:hover { opacity: 0.85; }

    /* ---------- Hero ---------- */
    .hero {
      min-height: 100vh; padding: 130px 40px 80px;
      position: relative; overflow: hidden; background: var(--black); color: var(--white);
      display: flex; flex-direction: column; justify-content: center;
    }
    .hero::before {
      content: ''; position: absolute; inset: 0;
      background-image:
        linear-gradient(rgba(255,255,255,0.04) 1px, transparent 1px),
        linear-gradient(90deg, rgba(255,255,255,0.04) 1px, transparent 1px);
      background-size: 60px 60px;
      mask-image: radial-gradient(ellipse at center, black 30%, transparent 75%);
      pointer-events: none;
    }
    .hero::after {
      content: ''; position: absolute; inset: 0;
      background: radial-gradient(ellipse at 30% 70%, rgba(74,159,212,0.18), transparent 55%);
      pointer-events: none;
    }
    .hero-inner { position: relative; z-index: 2; max-width: 1080px; margin: 0 auto; width: 100%; }
    .hero-eyebrow {
      font-family: 'Oswald', sans-serif; font-size: 0.95rem; font-weight: 600;
      letter-spacing: 0.3em; text-transform: uppercase; color: var(--blue);
      margin-bottom: 36px;
      display: inline-flex; align-items: center; gap: 12px;
    }
    .hero-eyebrow::before { content: ''; width: 32px; height: 2px; background: var(--blue); }
    .hero-question {
      font-family: 'Anton', sans-serif;
      font-size: clamp(2.6rem, 6vw, 5.5rem); line-height: 0.98;
      letter-spacing: -0.02em; max-width: 18ch; margin-bottom: 32px;
    }
    .hero-question .hl { color: var(--blue); position: relative; }
    .hero-question .hl::after {
      content: ''; position: absolute; left: 0; right: 0; bottom: -4px;
      height: 4px; background: var(--blue); opacity: 0.3;
    }
    .hero-answer {
      font-family: 'Space Grotesk', sans-serif;
      font-size: clamp(1.1rem, 1.6vw, 1.4rem); line-height: 1.5;
      color: rgba(250,250,250,0.85); max-width: 640px;
      margin-bottom: 44px;
    }
    .hero-answer strong { color: var(--white); font-weight: 600; }
    .cta-row { display: flex; gap: 20px; align-items: center; flex-wrap: wrap; margin-bottom: 28px; }

    .btn-primary {
      display: inline-flex; align-items: center; gap: 14px;
      background: var(--white); color: var(--black);
      font-family: 'Oswald', sans-serif; font-size: 1.05rem; font-weight: 700;
      letter-spacing: 0.12em; text-transform: uppercase;
      padding: 22px 36px; box-shadow: 0 6px 24px rgba(74,159,212,0.45);
      transition: transform 0.2s, box-shadow 0.2s; border: none; cursor: pointer;
    }
    .btn-primary:hover { transform: translateY(-2px); box-shadow: 0 10px 30px rgba(74,159,212,0.65); }
    .btn-primary::after { content: '\2192'; font-size: 1.3rem; }

    .btn-meta {
      font-family: 'Oswald', sans-serif; font-size: 0.85rem;
      letter-spacing: 0.12em; text-transform: uppercase;
      color: rgba(250,250,250,0.6);
    }

    .hero-reassure {
      list-style: none; display: flex; gap: 28px; flex-wrap: wrap;
      padding-top: 28px; border-top: 1px solid rgba(255,255,255,0.1);
    }
    .hero-reassure li {
      font-family: 'Oswald', sans-serif; font-size: 0.82rem;
      letter-spacing: 0.1em; text-transform: uppercase;
      color: rgba(250,250,250,0.7);
      display: flex; align-items: center; gap: 10px;
    }
    .hero-reassure li::before { content: ''; width: 6px; height: 6px; background: var(--blue); border-radius: 50%; flex-shrink: 0; }

    .brand-bug {
      position: absolute; right: 40px; bottom: 32px; z-index: 3; text-align: right;
    }
    .brand-bug-tag {
      font-family: 'Bebas Neue', sans-serif; font-size: 1.4rem;
      letter-spacing: 0.08em; line-height: 1;
    }
    .brand-bug-tag .red { color: var(--red); }
    .brand-bug-tag .blue { color: var(--blue); }
    .brand-bug-sub {
      font-family: 'Oswald', sans-serif; font-size: 0.7rem;
      letter-spacing: 0.25em; text-transform: uppercase;
      color: rgba(250,250,250,0.4); margin-top: 6px;
    }

    /* ---------- Marquee ---------- */
    .marquee {
      background: var(--blue); color: var(--white);
      padding: 18px 0; overflow: hidden; white-space: nowrap;
      font-family: 'Bebas Neue', sans-serif; font-size: 1.4rem; letter-spacing: 0.08em;
    }
    .marquee-content {
      display: inline-flex; gap: 40px; align-items: center;
      animation: scroll 40s linear infinite;
    }
    @keyframes scroll {
      from { transform: translateX(0); }
      to { transform: translateX(-50%); }
    }
    .marquee-content .dot { width: 8px; height: 8px; background: var(--white); border-radius: 50%; flex-shrink: 0; }

    /* ---------- AI built in-house ---------- */
    .ai-section {
      background: var(--black); color: var(--white); padding: 120px 40px;
      position: relative; overflow: hidden;
    }
    .ai-section::before {
      content: ''; position: absolute; inset: 0;
      background: radial-gradient(circle at 80% 30%, rgba(74,159,212,0.12), transparent 50%);
      pointer-events: none;
    }
    .ai-inner { max-width: 1200px; margin: 0 auto; position: relative; z-index: 2; }
    .ai-header { margin-bottom: 50px; max-width: 980px; }
    .ai-eyebrow {
      font-family: 'Oswald', sans-serif; font-size: 0.85rem; font-weight: 700;
      letter-spacing: 0.25em; text-transform: uppercase; color: var(--blue);
      margin-bottom: 18px;
      display: inline-flex; align-items: center; gap: 12px;
    }
    .ai-eyebrow::before { content: ''; width: 32px; height: 2px; background: var(--blue); }
    .ai-h2 {
      font-family: 'Anton', sans-serif; font-size: clamp(2.5rem, 6vw, 5rem);
      line-height: 0.92; text-transform: uppercase; letter-spacing: -0.02em;
      margin-bottom: 28px;
    }
    .ai-h2 .hl { color: var(--blue); }
    .ai-h2 .stroke { -webkit-text-stroke: 3px var(--white); color: transparent; }
    .ai-h2 .stroke-blue { -webkit-text-stroke: 3px var(--blue); color: transparent; }
    .ai-sub {
      font-size: 1.1rem; line-height: 1.55;
      color: rgba(250,250,250,0.8); max-width: 720px;
    }
    .ai-sub strong { color: var(--white); }

    /* Credibility strip */
    .ai-creds {
      display: grid; grid-template-columns: repeat(3, 1fr); gap: 0;
      border-top: 1px solid rgba(255,255,255,0.15);
      border-bottom: 1px solid rgba(255,255,255,0.15);
      margin-bottom: 60px;
    }
    .ai-cred {
      padding: 28px 24px;
      border-right: 1px solid rgba(255,255,255,0.1);
      display: flex; flex-direction: column; gap: 8px;
    }
    .ai-cred:last-child { border-right: none; }
    .ai-cred-num {
      font-family: 'Anton', sans-serif; font-size: 2.6rem; line-height: 1;
      color: var(--blue); letter-spacing: -0.02em;
    }
    .ai-cred-label {
      font-family: 'Oswald', sans-serif; font-size: 0.8rem; font-weight: 700;
      letter-spacing: 0.15em; text-transform: uppercase; color: var(--white);
    }
    .ai-cred-fine {
      font-size: 0.85rem; color: rgba(250,250,250,0.6); line-height: 1.45;
    }
    .ai-cred-fine strong { color: rgba(250,250,250,0.9); font-weight: 600; }

    .ai-grid {
      display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px;
    }
    .ai-card {
      background: rgba(255,255,255,0.04);
      border: 1px solid rgba(74,159,212,0.25);
      padding: 36px 28px; position: relative;
      transition: border-color 0.2s, transform 0.2s;
    }
    .ai-card:hover { border-color: var(--blue); transform: translateY(-3px); }
    .ai-card-num {
      font-family: 'Bebas Neue', sans-serif; font-size: 1.1rem;
      color: var(--blue); letter-spacing: 0.15em; margin-bottom: 20px;
    }
    .ai-card h3 {
      font-family: 'Anton', sans-serif; font-size: 1.6rem; line-height: 1.05;
      text-transform: uppercase; letter-spacing: -0.01em; margin-bottom: 14px;
    }
    .ai-card p { color: rgba(250,250,250,0.75); font-size: 0.95rem; line-height: 1.55; }

    /* ---------- Proof stats ---------- */
    .proof {
      background: var(--cream); padding: 120px 40px;
    }
    .proof-inner { max-width: 1200px; margin: 0 auto; text-align: center; }
    .proof-eyebrow {
      font-family: 'Oswald', sans-serif; font-size: 0.85rem; font-weight: 700;
      letter-spacing: 0.25em; text-transform: uppercase; color: var(--blue);
      margin-bottom: 16px;
    }
    .proof-h2 {
      font-family: 'Anton', sans-serif; font-size: clamp(2.5rem, 6vw, 5rem);
      line-height: 0.95; text-transform: uppercase; letter-spacing: -0.02em;
      margin-bottom: 20px;
    }
    .proof-h2 .hl { color: var(--blue); }
    .proof-sub {
      font-size: 1.05rem; color: rgba(10,10,10,0.7);
      max-width: 640px; margin: 0 auto 60px;
    }
    .proof-grid {
      display: grid; grid-template-columns: repeat(4, 1fr); gap: 0;
      border-top: 2px solid var(--black); border-bottom: 2px solid var(--black);
    }
    .stat-block {
      padding: 48px 24px; text-align: center;
      border-right: 1px solid rgba(10,10,10,0.15);
    }
    .stat-block:last-child { border-right: none; }
    .stat-num {
      font-family: 'Anton', sans-serif; font-size: clamp(2.5rem, 5vw, 4rem);
      line-height: 1; color: var(--blue); letter-spacing: -0.02em;
    }
    .stat-num.dark { color: var(--black); }
    .stat-label {
      font-family: 'Oswald', sans-serif; font-size: 0.85rem;
      font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase;
      color: var(--black); margin-top: 10px;
    }
    .stat-fine {
      font-size: 0.78rem; color: rgba(10,10,10,0.55); margin-top: 6px;
    }

    /* ---------- Comparison table ---------- */
    .compare {
      background: var(--black); color: var(--white);
      padding: 120px 40px; position: relative; overflow: hidden;
      border-top: 1px solid rgba(255,255,255,0.06);
    }
    .compare::before {
      content: ''; position: absolute; inset: 0;
      background: radial-gradient(ellipse at 80% 30%, rgba(74,159,212,0.10), transparent 55%);
      pointer-events: none;
    }
    .compare-inner { max-width: 1200px; margin: 0 auto; position: relative; z-index: 2; }
    .compare-header { text-align: center; margin-bottom: 60px; }
    .compare-eyebrow {
      font-family: 'Oswald', sans-serif; font-size: 0.85rem; font-weight: 700;
      letter-spacing: 0.25em; text-transform: uppercase; color: var(--blue);
      margin-bottom: 16px;
    }
    .compare-h2 {
      font-family: 'Anton', sans-serif; font-size: clamp(2.2rem, 5vw, 4.2rem);
      line-height: 0.95; text-transform: uppercase; letter-spacing: -0.02em;
    }
    .compare-h2 .hl { color: var(--blue); }
    .compare-sub {
      font-size: 1.05rem; color: rgba(250,250,250,0.7);
      max-width: 640px; margin: 20px auto 0;
    }
    .compare-grid {
      display: grid; grid-template-columns: 1.5fr 1fr; gap: 40px;
      align-items: stretch;
    }
    .compare-table {
      background: rgba(255,255,255,0.03);
      border: 1px solid rgba(255,255,255,0.1);
      width: 100%;
    }
    .compare-row {
      display: grid; grid-template-columns: 1.6fr 1fr 1.4fr;
      padding: 18px 24px; gap: 20px; align-items: center;
      border-bottom: 1px solid rgba(255,255,255,0.08);
    }
    .compare-row:last-child { border-bottom: none; }
    .compare-row.head {
      background: rgba(255,255,255,0.04);
      font-family: 'Oswald', sans-serif; font-size: 0.78rem; font-weight: 700;
      letter-spacing: 0.15em; text-transform: uppercase;
      color: rgba(250,250,250,0.6);
    }
    .compare-row.us {
      background: rgba(74,159,212,0.12);
      border-left: 3px solid var(--blue);
    }
    .compare-channel {
      font-family: 'Oswald', sans-serif; font-size: 0.95rem; font-weight: 600;
      letter-spacing: 0.05em;
    }
    .compare-row.us .compare-channel { color: var(--blue); }
    .compare-ctr {
      font-family: 'Anton', sans-serif; font-size: 1.4rem; line-height: 1;
      letter-spacing: -0.01em;
    }
    .compare-counts {
      font-size: 0.88rem; color: rgba(250,250,250,0.65);
    }
    .compare-side {
      display: flex; flex-direction: column; gap: 20px; justify-content: center;
    }
    .compare-callout {
      background: rgba(74,159,212,0.10);
      border: 1px solid rgba(74,159,212,0.4);
      padding: 28px 24px;
    }
    .compare-callout-num {
      font-family: 'Anton', sans-serif; font-size: 2.6rem; line-height: 1;
      color: var(--blue); letter-spacing: -0.02em;
    }
    .compare-callout-num .small { font-size: 1.4rem; }
    .compare-callout-label {
      font-family: 'Oswald', sans-serif; font-size: 0.8rem; font-weight: 700;
      letter-spacing: 0.12em; text-transform: uppercase;
      color: var(--white); margin-top: 10px;
    }
    .compare-callout-text {
      font-size: 0.9rem; color: rgba(250,250,250,0.75);
      line-height: 1.55; margin-top: 12px;
    }
    .compare-callout-text strong { color: var(--white); }
    .compare-source {
      text-align: center; margin-top: 32px;
      font-size: 0.78rem; color: rgba(250,250,250,0.45);
      font-family: 'Oswald', sans-serif; letter-spacing: 0.08em;
      text-transform: uppercase;
    }

    /* ---------- Industry CPVV strip ---------- */
    .cpvv-strip {
      background: var(--black); color: var(--white);
      padding: 60px 40px;
      border-top: 1px solid rgba(255,255,255,0.08);
    }
    .cpvv-inner { max-width: 1300px; margin: 0 auto; }
    .cpvv-head {
      display: flex; justify-content: space-between; align-items: end;
      gap: 24px; margin-bottom: 32px; flex-wrap: wrap;
    }
    .cpvv-eyebrow {
      font-family: 'Oswald', sans-serif; font-size: 0.78rem; font-weight: 700;
      letter-spacing: 0.2em; text-transform: uppercase; color: var(--blue);
      margin-bottom: 8px;
    }
    .cpvv-title {
      font-family: 'Anton', sans-serif; font-size: clamp(1.6rem, 3vw, 2.4rem);
      line-height: 1; letter-spacing: -0.01em; text-transform: uppercase;
    }
    .cpvv-title .hl { color: var(--blue); }
    .cpvv-sub {
      font-size: 0.92rem; color: rgba(250,250,250,0.65);
      max-width: 360px; text-align: right;
    }
    .cpvv-bars {
      display: grid; grid-template-columns: repeat(7, 1fr); gap: 16px;
      align-items: end;
    }
    .cpvv-bar {
      display: flex; flex-direction: column; align-items: center; gap: 8px;
      text-align: center;
    }
    .cpvv-bar-fill {
      width: 100%; background: linear-gradient(180deg, var(--blue), rgba(74,159,212,0.3));
      border-bottom: 3px solid var(--blue);
      min-height: 40px; transition: opacity 0.2s;
    }
    .cpvv-bar.us .cpvv-bar-fill {
      background: linear-gradient(180deg, var(--green), rgba(0,212,170,0.3));
      border-bottom-color: var(--green);
    }
    .cpvv-bar-num {
      font-family: 'Anton', sans-serif; font-size: 1.4rem; line-height: 1;
      color: var(--blue);
    }
    .cpvv-bar.us .cpvv-bar-num { color: var(--green); }
    .cpvv-bar-name {
      font-family: 'Oswald', sans-serif; font-size: 0.7rem;
      letter-spacing: 0.08em; text-transform: uppercase;
      color: rgba(250,250,250,0.7); line-height: 1.3;
    }
    .cpvv-foot {
      font-family: 'Oswald', sans-serif; font-size: 0.78rem;
      letter-spacing: 0.08em; text-transform: uppercase;
      color: rgba(250,250,250,0.5);
      text-align: center; margin-top: 28px;
      padding-top: 20px; border-top: 1px solid rgba(255,255,255,0.08);
    }
    .cpvv-foot .hl { color: var(--green); }

    /* ---------- Featured testimonial ---------- */
    .testimonial {
      background: var(--black); color: var(--white);
      padding: 140px 40px; position: relative; overflow: hidden;
    }
    .testimonial::before {
      content: '\201C';
      position: absolute; left: 40px; top: 60px;
      font-family: 'Bebas Neue', sans-serif; font-size: 18rem;
      line-height: 0.7; color: var(--blue); opacity: 0.2;
    }
    .testimonial-inner { max-width: 1100px; margin: 0 auto; position: relative; z-index: 2; }
    .testimonial-eyebrow {
      font-family: 'Oswald', sans-serif; font-size: 0.85rem; font-weight: 700;
      letter-spacing: 0.25em; text-transform: uppercase; color: var(--blue);
      margin-bottom: 24px;
    }
    .testimonial-quote {
      font-family: 'Anton', sans-serif; font-size: clamp(2rem, 4.5vw, 3.6rem);
      line-height: 1.1; text-transform: uppercase; letter-spacing: -0.01em;
      max-width: 22ch; margin-bottom: 40px;
    }
    .testimonial-quote .hl { color: var(--blue); }
    .testimonial-author {
      display: flex; align-items: center; gap: 18px; margin-bottom: 40px;
    }
    .author-photo {
      width: 56px; height: 56px; background: var(--blue);
      display: flex; align-items: center; justify-content: center;
      font-family: 'Bebas Neue', sans-serif; font-size: 1.5rem; color: var(--white);
    }
    .author-name {
      font-family: 'Oswald', sans-serif; font-size: 1rem; font-weight: 600;
      letter-spacing: 0.08em; text-transform: uppercase;
    }
    .author-title {
      font-size: 0.85rem; color: rgba(250,250,250,0.6); margin-top: 2px;
    }
    .testimonial-stats {
      display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px;
      padding-top: 32px; border-top: 1px solid rgba(255,255,255,0.15);
      max-width: 720px;
    }
    .test-stat-num {
      font-family: 'Anton', sans-serif; font-size: 2.4rem; color: var(--blue);
      line-height: 1;
    }
    .test-stat-label {
      font-family: 'Oswald', sans-serif; font-size: 0.7rem;
      letter-spacing: 0.15em; text-transform: uppercase;
      color: rgba(250,250,250,0.6); margin-top: 6px;
    }

    /* ---------- Mid CTA (right after testimonial per audit P1.3) ---------- */
    .mid-cta {
      background: var(--blue); color: var(--white);
      padding: 80px 40px; text-align: center;
    }
    .mid-cta-inner { max-width: 900px; margin: 0 auto; }
    .mid-cta h2 {
      font-family: 'Anton', sans-serif; font-size: clamp(2rem, 4.5vw, 3.4rem);
      line-height: 1; text-transform: uppercase; letter-spacing: -0.01em;
      margin-bottom: 16px;
    }
    .mid-cta p {
      font-size: 1.05rem; color: rgba(255,255,255,0.9);
      max-width: 600px; margin: 0 auto 32px;
    }
    .mid-cta .btn-primary { background: var(--black); color: var(--white); box-shadow: 0 6px 24px rgba(0,0,0,0.4); }
    .mid-cta .btn-primary:hover { box-shadow: 0 10px 30px rgba(0,0,0,0.6); }

    /* ---------- Case studies ---------- */
    .results {
      background: var(--black); color: var(--white); padding: 120px 40px;
    }
    .results-inner { max-width: 1300px; margin: 0 auto; }
    .results-header { text-align: center; margin-bottom: 60px; }
    .results-h2 {
      font-family: 'Anton', sans-serif; font-size: clamp(2.5rem, 6vw, 5rem);
      line-height: 0.95; text-transform: uppercase; letter-spacing: -0.02em;
    }
    .results-h2 .hl { color: var(--blue); }
    .results-sub {
      font-size: 1.05rem; color: rgba(250,250,250,0.7);
      max-width: 600px; margin: 20px auto 0;
    }
    .results-grid {
      display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px;
    }
    .result-card {
      background: rgba(255,255,255,0.04);
      border: 1px solid rgba(255,255,255,0.1);
      padding: 36px 32px; position: relative;
    }
    .result-card-quote {
      font-family: 'Bebas Neue', sans-serif; font-size: 8rem;
      line-height: 0.6; color: var(--blue); opacity: 0.15;
      position: absolute; top: 16px; right: 24px;
    }
    .result-card-text {
      font-family: 'Anton', sans-serif; font-size: 1.25rem; line-height: 1.25;
      text-transform: uppercase; margin-bottom: 28px; position: relative; z-index: 2;
    }
    .result-card-text .hl { color: var(--blue); }
    .result-card-text .green { color: var(--green); }
    .result-card-author {
      display: flex; align-items: center; gap: 14px; margin-bottom: 24px;
    }
    .result-card-photo {
      width: 44px; height: 44px; background: var(--blue);
      display: flex; align-items: center; justify-content: center;
      font-family: 'Bebas Neue', sans-serif; font-size: 1.2rem;
    }
    .result-card-name {
      font-family: 'Oswald', sans-serif; font-size: 0.9rem; font-weight: 600;
      letter-spacing: 0.08em; text-transform: uppercase;
    }
    .result-card-place {
      font-size: 0.78rem; color: rgba(250,250,250,0.55); margin-top: 2px;
    }
    .result-card-stats {
      display: flex; gap: 24px; padding-top: 20px;
      border-top: 1px solid rgba(255,255,255,0.1);
    }
    .result-card-stat-num {
      font-family: 'Anton', sans-serif; font-size: 1.6rem; color: var(--blue); line-height: 1;
    }
    .result-card-stat-num.green { color: var(--green); }
    .result-card-stat-label {
      font-family: 'Oswald', sans-serif; font-size: 0.65rem;
      letter-spacing: 0.12em; text-transform: uppercase;
      color: rgba(250,250,250,0.5); margin-top: 4px;
    }

    /* ---------- Services grid (owner language) ---------- */
    .services {
      background: var(--cream); padding: 120px 40px;
    }
    .services-inner { max-width: 1300px; margin: 0 auto; }
    .services-header { text-align: center; margin-bottom: 60px; }
    .services-eyebrow {
      font-family: 'Oswald', sans-serif; font-size: 0.85rem; font-weight: 700;
      letter-spacing: 0.25em; text-transform: uppercase; color: var(--blue);
      margin-bottom: 16px;
    }
    .services-h2 {
      font-family: 'Anton', sans-serif; font-size: clamp(2.5rem, 6vw, 4.5rem);
      line-height: 0.95; text-transform: uppercase; letter-spacing: -0.02em;
    }
    .services-h2 .hl { color: var(--blue); }
    .services-grid {
      display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
    }
    .service-card {
      background: var(--white);
      border: 1px solid rgba(10,10,10,0.08);
      padding: 32px 28px; transition: transform 0.2s, box-shadow 0.2s;
    }
    .service-card:hover {
      transform: translateY(-3px);
      box-shadow: 0 12px 30px rgba(10,10,10,0.08);
    }
    .service-card-num {
      font-family: 'Bebas Neue', sans-serif; font-size: 1.05rem;
      color: var(--blue); letter-spacing: 0.15em; margin-bottom: 16px;
    }
    .service-card h3 {
      font-family: 'Anton', sans-serif; font-size: 1.4rem; line-height: 1.05;
      text-transform: uppercase; letter-spacing: -0.01em; margin-bottom: 12px;
    }
    .service-card p {
      font-size: 0.95rem; line-height: 1.55; color: rgba(10,10,10,0.7);
    }

    /* ---------- What happens on the call ---------- */
    .call-info {
      background: var(--white); padding: 120px 40px;
    }
    .call-inner { max-width: 1100px; margin: 0 auto; }
    .call-header { text-align: center; margin-bottom: 60px; }
    .call-eyebrow {
      font-family: 'Oswald', sans-serif; font-size: 0.85rem; font-weight: 700;
      letter-spacing: 0.25em; text-transform: uppercase; color: var(--blue);
      margin-bottom: 16px;
    }
    .call-h2 {
      font-family: 'Anton', sans-serif; font-size: clamp(2rem, 5vw, 3.6rem);
      line-height: 1; text-transform: uppercase; letter-spacing: -0.02em;
    }
    .call-grid {
      display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px;
    }
    .call-step {
      text-align: center; padding: 0 12px;
    }
    .call-step-num {
      font-family: 'Anton', sans-serif; font-size: 4rem;
      color: var(--blue); line-height: 1; margin-bottom: 14px;
    }
    .call-step h3 {
      font-family: 'Oswald', sans-serif; font-size: 1.05rem; font-weight: 700;
      letter-spacing: 0.12em; text-transform: uppercase; margin-bottom: 12px;
    }
    .call-step p {
      font-size: 0.95rem; color: rgba(10,10,10,0.7); line-height: 1.55;
    }

    /* ---------- FAQ ---------- */
    .faq {
      background: var(--cream); padding: 120px 40px;
    }
    .faq-inner { max-width: 900px; margin: 0 auto; }
    .faq-header { text-align: center; margin-bottom: 50px; }
    .faq-h2 {
      font-family: 'Anton', sans-serif; font-size: clamp(2rem, 5vw, 3.6rem);
      line-height: 1; text-transform: uppercase; letter-spacing: -0.02em;
    }
    .faq-list { border-top: 1px solid rgba(10,10,10,0.15); }
    .faq-item {
      border-bottom: 1px solid rgba(10,10,10,0.15);
      padding: 24px 0;
    }
    .faq-q {
      font-family: 'Oswald', sans-serif; font-size: 1.05rem; font-weight: 700;
      letter-spacing: 0.05em; text-transform: uppercase; cursor: pointer;
      display: flex; justify-content: space-between; align-items: center;
      list-style: none;
    }
    .faq-q::-webkit-details-marker { display: none; }
    .faq-q::after {
      content: '+'; font-family: 'Anton', sans-serif; font-size: 1.6rem;
      color: var(--blue); transition: transform 0.2s;
    }
    details[open] .faq-q::after { content: '\2212'; }
    .faq-a {
      margin-top: 14px; font-size: 0.98rem; line-height: 1.6;
      color: rgba(10,10,10,0.75);
    }

    /* ---------- Final CTA ---------- */
    .final-cta {
      background: var(--black); color: var(--white);
      padding: 140px 40px; text-align: center; position: relative; overflow: hidden;
    }
    .final-cta::before {
      content: 'STOP GUESSING. START COUNTING.';
      position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%);
      font-family: 'Anton', sans-serif; font-size: 18vw; line-height: 1;
      letter-spacing: -0.03em; text-transform: uppercase;
      color: rgba(74,159,212,0.06); white-space: nowrap; pointer-events: none;
    }
    .final-cta-inner { position: relative; z-index: 2; max-width: 800px; margin: 0 auto; }
    .final-cta h2 {
      font-family: 'Anton', sans-serif; font-size: clamp(2.5rem, 6vw, 4.5rem);
      line-height: 0.95; text-transform: uppercase; letter-spacing: -0.02em;
      margin-bottom: 20px;
    }
    .final-cta h2 .hl { color: var(--blue); }
    .final-cta p {
      font-size: 1.1rem; color: rgba(250,250,250,0.8); max-width: 600px;
      margin: 0 auto 36px;
    }
    .final-cta .btn-primary { background: var(--blue); color: var(--white); }

    /* ---------- Footer (site convention) ---------- */
    footer {
      background: var(--black); color: var(--white); padding: 80px 40px;
    }
    .footer-content {
      max-width: 1400px; margin: 0 auto;
      display: grid; grid-template-columns: 2fr 1fr 1fr 1fr 1fr; gap: 60px;
    }
    .footer-brand .logo { font-size: 2rem; display: block; margin-bottom: 20px; }
    .footer-brand p {
      font-size: 0.95rem; line-height: 1.7;
      color: rgba(255, 255, 255, 0.6); max-width: 320px;
    }
    .footer-col h4 {
      font-family: 'Oswald', sans-serif; font-size: 0.8rem; font-weight: 600;
      letter-spacing: 0.2em; text-transform: uppercase;
      margin-bottom: 24px; color: rgba(255, 255, 255, 0.55);
    }
    .footer-col a {
      display: block; font-size: 0.95rem; color: var(--white);
      text-decoration: none; margin-bottom: 12px; transition: color 0.2s;
    }
    .footer-col a:hover { color: var(--blue); }
    .footer-bottom {
      max-width: 1400px; margin: 60px auto 0;
      padding-top: 40px; border-top: 1px solid rgba(255,255,255,0.1);
      display: flex; justify-content: space-between; align-items: center;
      font-size: 0.9rem; color: rgba(255,255,255,0.55);
    }
    .footer-bottom a { color: var(--blue); text-decoration: none; }

    /* =========================================================== */
    /* Typography Hierarchy: Paula Scher scale + WCAG / Nielsen     */
    /* Body floor 17px. Line-height 1.6+ on paragraphs.             */
    /* All secondary text alpha >=0.7 (passes AA on dark/cream).    */
    /* Display type: clamp(min, vw, max), max ~7-8rem to match Scher.*/
    /* =========================================================== */

    body { font-size: 1.0625rem; line-height: 1.6; }

    /* Hero */
    .hero-eyebrow { font-size: 1rem; letter-spacing: 0.3em; margin-bottom: 32px; }
    .hero-question { font-size: clamp(3rem, 8.5vw, 8rem); line-height: 0.92; margin-bottom: 40px; }
    .hero-answer { font-size: clamp(1.2rem, 1.6vw, 1.5rem); line-height: 1.6; max-width: 660px; margin-bottom: 48px; }
    .btn-primary { font-size: 1.1rem; padding: 24px 38px; }
    .btn-meta { font-size: 1rem; color: rgba(250,250,250,0.8); }
    .hero-reassure { gap: 32px; padding-top: 32px; }
    .hero-reassure li { font-size: 1rem; color: rgba(250,250,250,0.85); }
    .brand-bug-tag { font-size: 1.6rem; }
    .brand-bug-sub { font-size: 0.85rem; color: rgba(250,250,250,0.7); }

    /* Marquee */
    .marquee { font-size: 1.5rem; padding: 22px 0; }

    /* AI section */
    .ai-eyebrow { font-size: 1rem; letter-spacing: 0.3em; }
    .ai-h2 { font-size: clamp(2.8rem, 8.5vw, 7rem); line-height: 0.9; margin-bottom: 36px; }
    .ai-sub { font-size: 1.2rem; line-height: 1.65; max-width: 780px; color: rgba(250,250,250,0.85); }
    .ai-cred { padding: 32px 28px; gap: 10px; }
    .ai-cred-num { font-size: 3.4rem; line-height: 1; }
    .ai-cred-label { font-size: 1rem; letter-spacing: 0.15em; }
    .ai-cred-fine { font-size: 1.05rem; line-height: 1.65; color: rgba(250,250,250,0.8); }
    .ai-card { padding: 40px 32px; }
    .ai-card-num { font-size: 1.15rem; }
    .ai-card h3 { font-size: 1.95rem; line-height: 1.05; margin-bottom: 16px; }
    .ai-card p { font-size: 1.075rem; line-height: 1.65; color: rgba(250,250,250,0.85); }

    /* Proof */
    .proof-eyebrow { font-size: 1rem; letter-spacing: 0.3em; }
    .proof-h2 { font-size: clamp(2.8rem, 7.5vw, 7rem); line-height: 0.9; margin-bottom: 24px; }
    .proof-sub { font-size: 1.2rem; line-height: 1.6; color: rgba(10,10,10,0.78); max-width: 700px; }
    .stat-block { padding: 56px 24px; }
    .stat-num { font-size: clamp(3.2rem, 7vw, 5.5rem); line-height: 1; }
    .stat-label { font-size: 1rem; letter-spacing: 0.15em; margin-top: 14px; }
    .stat-fine { font-size: 0.95rem; color: rgba(10,10,10,0.7); margin-top: 8px; }

    /* Compare */
    .compare-eyebrow { font-size: 1rem; letter-spacing: 0.3em; }
    .compare-h2 { font-size: clamp(2.5rem, 7vw, 6rem); line-height: 0.9; }
    .compare-sub { font-size: 1.2rem; line-height: 1.6; color: rgba(250,250,250,0.85); max-width: 720px; }
    .compare-row { padding: 22px 28px; }
    .compare-row.head { font-size: 0.9rem; color: rgba(250,250,250,0.75); }
    .compare-channel { font-size: 1.1rem; }
    .compare-ctr { font-size: 2rem; }
    .compare-counts { font-size: 1.05rem; color: rgba(250,250,250,0.8); }
    .compare-callout { padding: 32px 28px; }
    .compare-callout-num { font-size: 3.4rem; line-height: 1; }
    .compare-callout-num .small { font-size: 1.7rem; }
    .compare-callout-label { font-size: 1rem; letter-spacing: 0.15em; margin-top: 12px; }
    .compare-callout-text { font-size: 1.075rem; line-height: 1.65; color: rgba(250,250,250,0.85); margin-top: 14px; }
    .compare-source { font-size: 0.95rem; color: rgba(250,250,250,0.7); margin-top: 36px; letter-spacing: 0.05em; }

    /* CPVV strip */
    .cpvv-eyebrow { font-size: 0.95rem; letter-spacing: 0.2em; }
    .cpvv-title { font-size: clamp(2rem, 4vw, 3.4rem); line-height: 1; }
    .cpvv-sub { font-size: 1.1rem; color: rgba(250,250,250,0.8); line-height: 1.5; }
    .cpvv-bar-num { font-size: 1.85rem; }
    .cpvv-bar-name { font-size: 0.85rem; color: rgba(250,250,250,0.85); line-height: 1.4; }
    .cpvv-foot { font-size: 1rem; color: rgba(250,250,250,0.75); letter-spacing: 0.05em; }

    /* Testimonial */
    .testimonial { padding: 160px 40px; }
    .testimonial-eyebrow { font-size: 1rem; letter-spacing: 0.3em; }
    .testimonial-quote { font-size: clamp(2.5rem, 6.5vw, 5.5rem); line-height: 1.05; max-width: 24ch; margin-bottom: 48px; }
    .author-name { font-size: 1.1rem; letter-spacing: 0.1em; }
    .author-title { font-size: 1rem; color: rgba(250,250,250,0.8); margin-top: 4px; }
    .test-stat-num { font-size: 3rem; }
    .test-stat-label { font-size: 0.85rem; color: rgba(250,250,250,0.8); margin-top: 8px; }

    /* Mid CTA */
    .mid-cta { padding: 100px 40px; }
    .mid-cta h2 { font-size: clamp(2.2rem, 5.5vw, 4.5rem); line-height: 1; margin-bottom: 20px; }
    .mid-cta p { font-size: 1.2rem; line-height: 1.6; max-width: 640px; margin: 0 auto 36px; }

    /* Results / case studies */
    .results-h2 { font-size: clamp(2.8rem, 7.5vw, 6.5rem); line-height: 0.9; }
    .results-sub { font-size: 1.2rem; line-height: 1.6; color: rgba(250,250,250,0.8); max-width: 680px; margin: 24px auto 0; }
    .result-card { padding: 40px 32px; }
    .result-card-text { font-size: 1.5rem; line-height: 1.2; margin-bottom: 32px; }
    .result-card-name { font-size: 1.05rem; letter-spacing: 0.08em; }
    .result-card-place { font-size: 0.95rem; color: rgba(250,250,250,0.75); margin-top: 4px; }
    .result-card-stat-num { font-size: 2.1rem; }
    .result-card-stat-label { font-size: 0.8rem; color: rgba(250,250,250,0.75); margin-top: 6px; }

    /* Services */
    .services-eyebrow { font-size: 1rem; letter-spacing: 0.3em; }
    .services-h2 { font-size: clamp(2.8rem, 7.5vw, 6rem); line-height: 0.9; }
    .service-card { padding: 36px 32px; }
    .service-card-num { font-size: 1.1rem; letter-spacing: 0.18em; }
    .service-card h3 { font-size: 1.7rem; line-height: 1.1; margin-bottom: 14px; }
    .service-card p { font-size: 1.05rem; line-height: 1.65; color: rgba(10,10,10,0.85); }

    /* Call info */
    .call-eyebrow { font-size: 1rem; letter-spacing: 0.3em; }
    .call-h2 { font-size: clamp(2.4rem, 6vw, 4.8rem); line-height: 1; }
    .call-step-num { font-size: 5.2rem; }
    .call-step h3 { font-size: 1.2rem; letter-spacing: 0.12em; margin-bottom: 14px; }
    .call-step p { font-size: 1.05rem; line-height: 1.65; color: rgba(10,10,10,0.85); }

    /* FAQ */
    .faq-h2 { font-size: clamp(2.4rem, 5.5vw, 4.8rem); line-height: 1; }
    .faq-item { padding: 28px 0; }
    .faq-q { font-size: 1.2rem; padding: 4px 0; }
    .faq-a { font-size: 1.075rem; line-height: 1.7; color: rgba(10,10,10,0.85); margin-top: 16px; }

    /* Final CTA */
    .final-cta h2 { font-size: clamp(2.8rem, 7vw, 6rem); line-height: 0.9; margin-bottom: 28px; }
    .final-cta p { font-size: 1.25rem; line-height: 1.6; color: rgba(250,250,250,0.85); margin-bottom: 44px; }

    /* Footer respects site convention sizes; no overrides here. */

    /* =========================================================== */
    /* Scroll animations (IntersectionObserver-driven)             */
    /* GPU-only properties (opacity + transform). Respects         */
    /* prefers-reduced-motion below.                               */
    /* =========================================================== */

    .reveal {
      opacity: 0;
      transform: translateY(28px);
      transition: opacity 0.7s cubic-bezier(0.16, 1, 0.3, 1),
                  transform 0.7s cubic-bezier(0.16, 1, 0.3, 1);
      will-change: opacity, transform;
    }
    .reveal.is-visible { opacity: 1; transform: translateY(0); }

    .reveal-stagger > * {
      opacity: 0;
      transform: translateY(28px);
      transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1),
                  transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);
      will-change: opacity, transform;
    }
    .reveal-stagger.is-visible > * { opacity: 1; transform: translateY(0); }
    .reveal-stagger.is-visible > *:nth-child(1) { transition-delay: 0s; }
    .reveal-stagger.is-visible > *:nth-child(2) { transition-delay: 0.08s; }
    .reveal-stagger.is-visible > *:nth-child(3) { transition-delay: 0.16s; }
    .reveal-stagger.is-visible > *:nth-child(4) { transition-delay: 0.24s; }
    .reveal-stagger.is-visible > *:nth-child(5) { transition-delay: 0.32s; }
    .reveal-stagger.is-visible > *:nth-child(6) { transition-delay: 0.40s; }
    .reveal-stagger.is-visible > *:nth-child(7) { transition-delay: 0.48s; }

    /* CPVV bars grow from baseline */
    .cpvv-bar-fill {
      transform: scaleY(0);
      transform-origin: bottom;
      transition: transform 1.1s cubic-bezier(0.22, 1, 0.36, 1);
      will-change: transform;
    }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(1) .cpvv-bar-fill { transform: scaleY(1); transition-delay: 0.05s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(2) .cpvv-bar-fill { transform: scaleY(1); transition-delay: 0.13s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(3) .cpvv-bar-fill { transform: scaleY(1); transition-delay: 0.21s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(4) .cpvv-bar-fill { transform: scaleY(1); transition-delay: 0.29s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(5) .cpvv-bar-fill { transform: scaleY(1); transition-delay: 0.37s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(6) .cpvv-bar-fill { transform: scaleY(1); transition-delay: 0.45s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(7) .cpvv-bar-fill { transform: scaleY(1); transition-delay: 0.53s; }
    .cpvv-bars.is-visible .cpvv-bar-num { animation: bar-num-up 0.6s cubic-bezier(0.16, 1, 0.3, 1) both; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(1) .cpvv-bar-num { animation-delay: 0.85s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(2) .cpvv-bar-num { animation-delay: 0.93s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(3) .cpvv-bar-num { animation-delay: 1.01s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(4) .cpvv-bar-num { animation-delay: 1.09s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(5) .cpvv-bar-num { animation-delay: 1.17s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(6) .cpvv-bar-num { animation-delay: 1.25s; }
    .cpvv-bars.is-visible .cpvv-bar:nth-child(7) .cpvv-bar-num { animation-delay: 1.33s; }
    .cpvv-bar-num { opacity: 0; }
    @keyframes bar-num-up {
      from { opacity: 0; transform: translateY(6px); }
      to   { opacity: 1; transform: translateY(0); }
    }

    /* Hero entry sequence (above the fold, plays on load) */
    .hero-eyebrow,
    .hero-question,
    .hero-answer,
    .cta-row,
    .hero-reassure,
    .brand-bug {
      opacity: 0;
      transform: translateY(22px);
      animation: hero-fade 0.95s cubic-bezier(0.16, 1, 0.3, 1) forwards;
    }
    .hero-eyebrow   { animation-delay: 0.10s; }
    .hero-question  { animation-delay: 0.22s; }
    .hero-answer    { animation-delay: 0.42s; }
    .cta-row        { animation-delay: 0.58s; }
    .hero-reassure  { animation-delay: 0.72s; }
    .brand-bug      { animation-delay: 0.90s; }
    @keyframes hero-fade {
      to { opacity: 1; transform: translateY(0); }
    }

    /* Marquee blue-to-blue subtle pulse on the dot separators */
    .marquee-content .dot { animation: dot-pulse 2.4s ease-in-out infinite; }
    @keyframes dot-pulse {
      0%, 100% { opacity: 1; transform: scale(1); }
      50%      { opacity: 0.5; transform: scale(0.7); }
    }

    /* Reduced motion: opt out of all of it */
    @media (prefers-reduced-motion: reduce) {
      .reveal,
      .reveal-stagger > *,
      .cpvv-bar-fill,
      .cpvv-bar-num,
      .hero-eyebrow, .hero-question, .hero-answer, .cta-row, .hero-reassure, .brand-bug,
      .marquee-content,
      .marquee-content .dot,
      .logo-slash {
        opacity: 1 !important;
        transform: none !important;
        transition: none !important;
        animation: none !important;
      }
    }

    /* ---------- Mobile ---------- */
    @media (max-width: 1024px) {
      nav.nav-solid { padding: 16px 24px; }
      .nav-links { display: none; }
      .mobile-menu-btn { display: flex; }
    }
    @media (max-width: 900px) {
      .hero { padding: 110px 24px 40px; }
      .brand-bug { position: static; text-align: left; margin-top: 32px; }
      .hero-reassure { flex-direction: column; gap: 10px; }
      .ai-section, .proof, .testimonial, .results, .services, .call-info, .faq, .final-cta { padding: 80px 24px; }
      .ai-header { gap: 24px; }
      .ai-grid { grid-template-columns: 1fr; }
      .ai-creds { grid-template-columns: 1fr; }
      .ai-cred { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.1); }
      .ai-cred:last-child { border-bottom: none; }
      .proof-grid { grid-template-columns: repeat(2, 1fr); }
      .stat-block:nth-child(2) { border-right: none; }
      .stat-block:nth-child(1), .stat-block:nth-child(2) { border-bottom: 1px solid rgba(10,10,10,0.15); }
      .testimonial-stats { grid-template-columns: repeat(2, 1fr); gap: 20px; }
      .ai-card { padding: 32px 24px; }
      .ai-cred { padding: 24px 22px; }
      .stat-block { padding: 36px 18px; }
      .result-card { padding: 32px 26px; }
      .service-card { padding: 28px 24px; }
      .call-step-num { font-size: 4.2rem; }
      .compare-grid { grid-template-columns: 1fr; gap: 24px; }
      .compare-row { grid-template-columns: 1fr; gap: 6px; padding: 14px 18px; }
      .compare-row.head { display: none; }
      .compare-row .compare-counts { font-size: 0.82rem; }
      .cpvv-bars { grid-template-columns: repeat(4, 1fr); gap: 12px; }
      .cpvv-bars .cpvv-bar:nth-child(n+5) { display: none; }
      .cpvv-head { flex-direction: column; align-items: start; }
      .cpvv-sub { text-align: left; }
      .results-grid { grid-template-columns: 1fr; }
      .services-grid { grid-template-columns: 1fr; }
      .call-grid { grid-template-columns: 1fr; gap: 40px; }
      .footer-content { grid-template-columns: 1fr 1fr; gap: 40px; }
      .footer-bottom { flex-direction: column; gap: 12px; text-align: center; }
      .testimonial::before { font-size: 10rem; }
      .mid-cta { padding: 60px 24px; }
    }
    @media (max-width: 480px) {
      .btn-primary { padding: 18px 24px; font-size: 0.95rem; width: 100%; justify-content: center; }
      .cta-row { flex-direction: column; align-items: stretch; }
      .btn-meta { text-align: center; }
      .proof-grid { grid-template-columns: 1fr; }
      .stat-block { border-right: none !important; border-bottom: 1px solid rgba(10,10,10,0.15); }
      .stat-block:last-child { border-bottom: none; }
      .footer-content { grid-template-columns: 1fr; }
    }